Talent, Fans, and Equity Stakes

The Internet has been a catalyst for the democratization of creativity in art. The low-cost, high-reach communication tools it affords its users have allowed creators…

Understanding Crowdfunding

  Musicians, artists, and music business entrepreneurs need cash to start a project and nurture it to fruition. They are hardly unique in this respect,…

Crowdfunding’s Logic

Crowdfunding is quickly becoming a useful alternative for musicians looking to pay for the production and distribution of their albums and concert tours. As will…

Amanda Palmer’s Prowess

Amanda Palmer, a punk cabaret singer and one of the most productive users of social media today, has set a new record for the highest…

Using Kickstarter To Raise Money

Lately, it seems that phrases like “direct-to-fan” and “fan funding” have been echoing off the walls. In the last few years, artists like Trent Reznor and Radiohead have pioneered a new kind of marketing using the Internet’s vast power of communication to make more personal connections with their fans. In many cases, this has yielded some overwhelmingly positive results –Reznor scored an in-pocket $750,000 in just a few days selling a limited-edition box set to fans in 2008.