A Non-Musical Brief on JOBS

Crowdfunding   is surpassing record label funding in the modern artist’s lexicon and is now used for tours and recordings, album art, and music videos. For…

Psy and Gangnam Style

Recently boasting over 160 million YouTube views, Korean rapper Psy’s “Gangnam Style” music video became a viral sensation after it was released in July. The…

The Rise of EDM

Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music…

A Götterdämmerung

As the 7th Annual Billboard Touring Conference progressed through the two full days of discussion, the distinguished array of panelists…

Back to VEVO: Music Videos on TV

Video is the fastest growing segment on the Internet and a quick glance at the top ranked videos on YouTube will reveal music videos occupying almost all of the top slots.

Using Kickstarter To Raise Money

Lately, it seems that phrases like “direct-to-fan” and “fan funding” have been echoing off the walls. In the last few years, artists like Trent Reznor and Radiohead have pioneered a new kind of marketing using the Internet’s vast power of communication to make more personal connections with their fans. In many cases, this has yielded some overwhelmingly positive results –Reznor scored an in-pocket $750,000 in just a few days selling a limited-edition box set to fans in 2008.