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Music Business Journal

Berklee College of Music

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Posted on04/26/201504/26/2015

Artist Merchandising Made Simple

With recorded music sales in free fall and touring being a very expensive gamble to try to end up in the black, it has never…

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Posted on10/24/2014

Browser Music: Google’s Chris Wilson

Chris Wilson has been involved with web browsers since 1993, when he co-authored the original Windows version of the NCSA’s Mosaic. Between 1995-2010 he worked…

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Posted on10/24/201409/16/2019

Lessons for DIY Musicians: II

Editor’s Note: This is the second of two installments dealing with DIY issues. We printed the first in August 2014. There, Fuller covered music production,…

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Posted on07/21/201007/02/2011

Psychographics and Fan Retention

Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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