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Berklee College of Music

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Tag: web

Posted on04/26/201504/26/2015

Artist Merchandising Made Simple

With recorded music sales in free fall and touring being a very expensive gamble to try to end up in the black, it has never…

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Posted on10/24/2014

Browser Music: Google’s Chris Wilson

Chris Wilson has been involved with web browsers since 1993, when he co-authored the original Windows version of the NCSA’s Mosaic. Between 1995-2010 he worked…

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Posted on10/24/201409/16/2019

Lessons for DIY Musicians: II

Editor’s Note: This is the second of two installments dealing with DIY issues. We printed the first in August 2014. There, Fuller covered music production,…

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Posted on07/21/201007/02/2011

Psychographics and Fan Retention

Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…

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