A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

The Power of False Pretense

They say that money can’t buy happiness, but it can buy likes, views, shares, or followers. From the beginning of social media, users have sought…

Game Changing Data

Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum…