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Music Business Journal

Berklee College of Music

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Posted on03/12/201503/16/2015

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

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Posted on12/14/201412/14/2014

The Power of False Pretense

They say that money can’t buy happiness, but it can buy likes, views, shares, or followers. From the beginning of social media, users have sought…

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Posted on12/14/201412/14/2014

Game Changing Data

Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum…

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Posted on10/15/201008/12/2011

Putting Music in the Network: iTune’s Ping

This year has undoubtedly been a banner year for Apple. With the release of the iPad in April, and the launch of the new line…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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