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Music Business Journal

Berklee College of Music

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Tag: Psy

Posted on12/14/201412/30/2014

K-Pop’s Ambitions

Ever since Psy went viral on YouTube and ‘Gangnam Style’ made it into the pop culture lexicon in America and the rest of the world,…

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Posted on12/20/201312/20/2013

New YouTube Awards

On September 30, 2013, YouTube debuted its own YouTube Music Awards (YTMA) show. YouTube has long played an important role in the music industry, exposing…

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Posted on03/12/201309/16/2019

Ten Music Business Highlights from 2012

As the music industry’s traditional structures continue to fall away, new models are building upon unsteady foundations.  Some of the new companies that stepped onto…

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Posted on03/12/201307/09/2019

Music Meets Football

The Super Bowl is a TV extravaganza that has a special place in American life.  Viewers tune in regardless of the fortunes of their football…

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Posted on10/26/201212/18/2012

Psy and Gangnam Style

Recently boasting over 160 million YouTube views, Korean rapper Psy’s “Gangnam Style” music video became a viral sensation after it was released in July. The…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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