Brands and the Future of Music

Most brands need to rejuvenate themselves periodically, and this is especially true when their commerce is directed to a younger demographic. Music is a catalyst…

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…