Investing in Individuality

New investment opportunities are arising in the contemporary marketplace for music fans and investors. Enabled by the positive market turnaround streaming has brought upon the…

Pandora’s Evolution

Of late, the sustainability of streaming giant Pandora has become questionable. Losses are fivefold what they were a year ago, even though revenue has grown…

The Case For SoundCloud

SoundCloud’s mission has been to offer a free-to-register music platform with little or no advertising. It has gained a reputation since its foundation in 2007…

SXSW’s Anatomy

Founded in 1987, the South by Southwest Music Conference initially was introduced as a series of events highlighting both the unique location and year-round music…

Your Heart on Your Sleeve

In recent years, the evolution of wearable technology has resulted in an explosion of opportunities in the digital space. Wearable devices such as Google Glass,…

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

Shazam!

Music identification technology has changed the way consumers and brands interact, both by creating new ways to consume and discover content and by influencing how…

Internship Woes

As employers increasingly weigh value in real-world experience, internships have proven to be a major way for students to leverage job opportunities in their respective…

The Power of False Pretense

They say that money can’t buy happiness, but it can buy likes, views, shares, or followers. From the beginning of social media, users have sought…

Game Changing Data

Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum…