In December 2010, Peter Spellman, head of Berklee’s Career Development Center, produced a listing of salary ranges for US music positions in performance, writing, business,…
Technology has changed not just how music is transmitted but also how it is made, helping independent artists become national sensations in a matter of…
More than ten years have passed since the debut of Napster shook the record industry. The file-sharing software gave music listeners access to an immense …
With the advent of online marketing, social media platforms, music streaming services, and music piracy…
Video is the fastest growing segment on the Internet and a quick glance at the top ranked videos on YouTube will reveal music videos occupying almost all of the top slots.
Currently, environmental issues concerning greenhouse gases and CO2 emissions have become increasingly significant. In the summer of 2009, the Major Economic Forum addressed these matters…
In the current music market, personal branding, sponsorships, innovative distribution, and public image have all become key aspects for an artist’s success. These concepts are…
Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…