The Rise of EDM

Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music…

Using Kickstarter To Raise Money

Lately, it seems that phrases like “direct-to-fan” and “fan funding” have been echoing off the walls. In the last few years, artists like Trent Reznor and Radiohead have pioneered a new kind of marketing using the Internet’s vast power of communication to make more personal connections with their fans. In many cases, this has yielded some overwhelmingly positive results –Reznor scored an in-pocket $750,000 in just a few days selling a limited-edition box set to fans in 2008.