Introduction Today, anyone can record an album in their home studio and release it to the world. Anyone can pay for Instagram or Facebook ads,…
In an industry dominated by corporate sponsorship, discussion regarding music-brand relationships has been a pressing topic of interest. Lately there has been an increase in…
In recent years, the evolution of wearable technology has resulted in an explosion of opportunities in the digital space. Wearable devices such as Google Glass,…
A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…
Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum…
Apple unveiled new products as usual, and this year it put out the iWatch and a new iPhone. But its partnership with Irish rockers U2 …
The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers, for instance, is less preferable…
Advertising revenue is quickly becoming critical in the music industry. This is in part because general mobile and tablet advertising income currently exceed desktop ad…
On December 12, 2013, Beyoncé released her fifth studio album exclusively on iTunes without any radio promotion, roadside billboards, or viral campaigning. By the end…
As of January 21st Spotify now has a legitimate contender in the music streaming market, as Dr. Dre and Jimmy Iovine’s Beats Music steps into…
Signed and established artists are now offering free access to their music ahead of an official release. In particular, streaming an album before it hits…
In July of last year, the Coca-Cola Company formalized a partnership with full service licensing company Music Dealers. The deal narrows the gap between artists…
Aedhmar Hynes is a world leader in new media communications. As CEO of Text 100, she has won numerous prizes, and most recently the World…
Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…