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Music Business Journal

Berklee College of Music

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Tag: China

Posted on01/29/2018

China and the Monopoly of Music Streaming

Despite the immense size of China’s music streaming market, Chinese recorded music revenues are minimal. The country made the Top 20 in the IFPI’s ranking…

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Posted on05/09/201705/09/2017

Coca-Cola and Music: A Case Study

Coca-Cola is taking giant steps in developing countries to harness the loyalty of teenagers to its brand. The company, which has a long history of…

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Posted on08/17/201608/17/2016

Back and Forth in China

China, the second largest economy in the world, should be a beacon for the future of the music industry. Communism has given way to a…

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Posted on12/14/201412/30/2014

K-Pop’s Ambitions

Ever since Psy went viral on YouTube and ‘Gangnam Style’ made it into the pop culture lexicon in America and the rest of the world,…

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Posted on07/25/201207/25/2012

Eric Sheinkop: Brand Matchmaker

Eric Sheinkop, who is in his twenties, is the Co-Founder and CEO of Music Dealers. After a brief career in the recorded music business, following…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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