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Berklee College of Music

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Tag: Brazil

Posted on04/13/202304/15/2023

Big Data and Independent Artists: Insights from Brazilian Funk and Sertanejo

In the early 2010s, the concept of being an ‘independent artist’ boomed, with many artists relieving themselves from the commercial expectations that came with being…

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Posted on05/09/201705/09/2017

Coca-Cola and Music: A Case Study

Coca-Cola is taking giant steps in developing countries to harness the loyalty of teenagers to its brand. The company, which has a long history of…

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Posted on07/25/201207/25/2012

Eric Sheinkop: Brand Matchmaker

Eric Sheinkop, who is in his twenties, is the Co-Founder and CEO of Music Dealers. After a brief career in the recorded music business, following…

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therockinriofestival
Posted on11/28/201112/12/2011

The Rock in Rio Festival

Nearly two months ago, and after a ten-year hiatus,  Brazil witnessed the return of the Rock In Rio Festival. The event, considered the biggest of…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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