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Music Business Journal

Berklee College of Music

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Tag: Brands

Posted on01/29/2018

China and the Monopoly of Music Streaming

Despite the immense size of China’s music streaming market, Chinese recorded music revenues are minimal. The country made the Top 20 in the IFPI’s ranking…

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Posted on08/17/201609/19/2016

Keeping Track of Music Festivals

Summertime is the time of year to unwind under a 95-degree sun. For music fans especially, summertime is about enjoying music festivals. The nostalgia for…

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Posted on04/26/201504/26/2015

Artist Merchandising Made Simple

With recorded music sales in free fall and touring being a very expensive gamble to try to end up in the black, it has never…

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Posted on03/12/201503/16/2015

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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