Shazam!

Music identification technology has changed the way consumers and brands interact, both by creating new ways to consume and discover content and by influencing how…

Ad Nauseam

Advertising revenue is quickly becoming critical in the music industry. This is in part because general mobile and tablet advertising income currently exceed desktop ad…

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s…