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Music Business Journal

Berklee College of Music

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Posted on09/10/202009/10/2020

Quarantine Marketing Battle 2020

By Alice Macedo The year 2020 has brought with it so many challenges. Due to the COVID-19 pandemic, more than 125 major companies, with at…

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Posted on05/02/202005/02/2020

Hey Siri, What’s the Next Big Hit? : AI Making its Way in the Music Industry

By Amira Gharbi Artificial Intelligence in Search of New Promising Artists “AI-enabled” label, SNAFU Records, has launched with $2.9mln in capital with headquarters in LA…

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Posted on04/24/202004/24/2020

Interview with Music Technology Sage Jeff Forehan: What it was Like Working with Prince, Being the Bananarama Drummer, and the Rise of Commercial Music in Higher Education

By Claire Donzelli The following transcript is from an interview conducted by Berklee student Claire Donzelli with music technology expert and industry veteran Jeff Forehan.…

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Posted on04/16/202004/16/2020

DEMAND: The New Platform for the Live Music Industry

By Marcella Nahas and Felipe Ramos What Is Demand? Demand is an online data-analytics platform that uses big data to provide live statistics and insight…

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Posted on04/07/202004/19/2020

Keeping Music in Time During COVID-19

By: Ava Roche *Refer to the sections below the article for lists of resources for musicians and music industry professionals nationwide and state-by-state. Many resources…

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Posted on04/01/202004/01/2020

About COVID-19

Dear Readers, As you are aware, the COVID-19 outbreak has caused most college campuses to close. Berklee is no different. Both our Boston and Valencia…

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Posted on03/02/202003/02/2020

When Reflection Excludes: A History of Discrimination in the Grammys

By Ava Roche What Does “Urban” Even Mean? In a post-award show press conference, Tyler, the Creator – who had just won his first Grammy…

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Posted on03/02/202003/02/2020

Music Creators Comprehension of Copyright

By Scott M. Huff Introduction It has been said, “it all starts with a song.” Anyone in the music business would agree that a musical…

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Posted on03/02/202003/02/2020

An Essay In The Meanings, Business, Culture, And Future Of Music….

By Dr. Bill Banfield Berklee College of Music Professor Todd and his crew at the Music Business Journal asked that I share some thoughts, culled…

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Posted on03/02/202003/02/2020

Ageism in the Music Industry: Does Success Have an Expiration Date?

By Claire Donzelli We are constantly bombarded with stories of musicians who achieved success early in life. The legendary Stevie Wonder signed with Motown records…

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Fans at an outdoor concert
Posted on03/02/202002/18/2022

Building a Fanbase: How Net Promoter Score Can Grow an Artist’s Following

Introduction Today, anyone can record an album in their home studio and release it to the world. Anyone can pay for Instagram or Facebook ads,…

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Posted on11/24/201911/24/2019

Blood Sweat & Tears: A Closer Look at the K-Pop Phenomenon

By Ava Roche The “Korean Wave” “Hallyu,” or the “Korean Wave,” is the term used to describe the spread of South Korean popular culture and…

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Posted on11/24/201911/24/2019

In Hindsight: The Music Modernization Act

By Emilia Walasik & the MBJ Editorial Staff Introduction On October 11, 2018, the Music Modernization Act (MMA) was officially signed into law. Musicians, songwriters,…

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Posted on11/24/201911/24/2019

Berklee Strikes for Climate Action

By Sierra Cornell On September 20th, millions of students all over the world walked out of their schools in protest over the future of the planet.…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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