Skip to content
Music Business Journal

Music Business Journal

Berklee College of Music

Menu
  • Home
  • About
  • Podcasts
  • Print Editions
  • Articles
  • Archives
  • Contact

Category: Marketing

Posted on07/18/202207/18/2022

SoundOn: How TikTok Got into the Music Distribution Industry and How They Can Shake It Up

Today, countless independent music distributors offer artists the means to place their music on streaming platforms while equipping them with various promotional tools to track…

Read More
Posted on04/20/202204/20/2022

K-Pop’s Dominance in Merch Sales

For anyone involved in the music business industry, it is impossible not to have noticed the massive impact K-pop has made on the global entertainment…

Read More
Posted on12/07/202102/18/2022

TikTok from a Musician’s Perspective

Social media platforms go in and out of style, but TikTok is here to stay for the foreseeable future in light of current trends. The…

Read More

Subscribe to Our Email List:

Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
Follow Us on FacebookFollow Us on E-mailFollow Us on Instagram
© Copyright 2025 – Music Business Journal
Fashion Sleeve Theme by WoolThemes ⋅ Powered by WordPress