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Berklee College of Music

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Category: Interviews

Posted on12/20/201112/22/2011

The Anatomy of Modern Branding: Aedhmar Hynes

Aedhmar Hynes is a world leader in new media communications. As CEO of Text 100, she has won numerous prizes, and most recently the World…

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Posted on11/28/201112/12/2011

Preparing Artists for Stardom: Angelo Ellerbee

Angelo Ellerbee is the founder and CEO of Double XXposure Media Relations, a full service public relations, marketing, and artist development firm.  Ellerbee’s client roster…

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Posted on08/09/201107/09/2019

Band Marketing Study: Tigers that Talked

Tigers that Talked, a British band, was a co-winner, along with SONOIO, of Topspin’s grant competition held in March at SXSW.  Our longtime collaborator Mike…

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Posted on08/08/201108/11/2011

Jim Vellutato VP, Sony/ATV Music Publishing

 Jim Vellutato is Vice President of A&R for Sony/ATV Music Publishing in Los Angeles. He is one of the most recognized executives in the field.…

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Still Crazy After All These Years
Posted on08/06/201108/16/2011

Games Audio Engineer Marc Senasac

Still Crazy After All These Years Marc Senasac is Senior Music Engineer at Sony Computer Entertainment. He has worked on Disney productions, engineered the critically…

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Posted on05/08/201112/24/2011

Looking at Music – An Interview with Tom Jackson

Tom Jackson is a live music producer with an illustrious track record that includes work for Taylor Swift, Jars of Clay, Jordin Sparks, and Casting…

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Posted on04/11/201107/09/2019

MOG’s Anu Kirk

Services like Rhapsody charge a monthly subscription fee to grant users, with browsers or mobile apps, access to an extensive music catalogue. The content is…

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Posted on12/07/201004/19/2011

Ihno von Hasselt on the Berlin Jazz Festival

Producing, promoting, booking, and ticketing a music festival is, of course, challenging. In this issue, we look afar into the heart of Europe, where journalist…

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Posted on12/06/201003/09/2011

Elissa Ayadi on Band Promotion Through Video Games

New and established artists are vying for the public’s attention, and finding new ways to promote themselves. Since the release of Guitar Hero and Rock…

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Posted on10/23/201004/23/2011

Creativity, Copyright & the New Marketplace: Gail Zappa

Gail Zappa was married to the legendary composer Frank Zappa for more than 25 years. She is the mother of Moon, Dweezil, Ahmet and Diva…

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Posted on10/13/201004/23/2011

Jim Odom of PreSonus Audio: Musicians’ Synching Tools

Jim Odom is a co-founder and CEO of PreSonus Audio Electronics, a Louisiana-based designer and manufacturer of digital audio equipment. Since the company’s inception in…

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Posted on05/23/201003/22/2011

A 20/20 Marketing Vision-An Interview with Michael King

Michael King recently authored Music Marketing: Press, Promotion, Distribution, and Retail (Berklee Press, 2009). He is Berkleemusic’s Associate Director of Marketing and co-created, with Ramal…

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Posted on05/04/201008/12/2011

Steven Day of Skaggs Family Records

Grieving an Industry and Moving On Illegal digital downloads started tearing the recorded music business apart after Napster, but the old model is not yet…

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Posted on04/25/201003/25/2011

Global Touring with Gerry Barad

On February 26th 2010, Mr. Gerry Barad, Chief Operating Officer of Live Nation Global Touring, delivered the 17th annual Zafris Distinguished Lecture in Music Business/Management…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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