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Music Business Journal

Berklee College of Music

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Author: Marcella (Chella) Nahas

Fans at an outdoor concert
Posted on03/02/202002/18/2022

Building a Fanbase: How Net Promoter Score Can Grow an Artist’s Following

Introduction Today, anyone can record an album in their home studio and release it to the world. Anyone can pay for Instagram or Facebook ads,…

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Posted on11/24/201902/18/2022

Anitta: The Brazilian Artist who Conquered the Americas

Introduction When was the last time you heard of a Brazilian artist breaking into the international music scene? Antonio Carlos Jobim? Sérgio Mendes? Roberto Carlos?…

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Posted on07/09/201902/18/2022

Dissecting the Consumption of Music in Brazil

Introduction             In a country that occupies 48% of South America geographically  and boasts the tenth largest music market in the world,  it is a…

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Mission Statement

The Music Business Journal, published at Berklee College of Music, is a student publication that serves as a forum for intellectual discussion and research into the various aspects of the music business. The goal is to inform and educate aspiring music professionals, connect them with the industry, and raise the academic level and interest inside and outside the Berklee Community.
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