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Berklee College of Music

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Author: Jessie Ellis

Posted on12/05/202404/18/2025

Marketing in Harmony: Unpacking Brat’s Marketing Strategies

The summer of 2024, famously dubbed Brat Summer, was marked by the release of Charli XCX’s sixth studio album, Brat. With its gaudy lime-green cover art, subversive themes, and club-inspired soundscape, Brat became a celebration of carefree party culture amidst an otherwise politically charged time in history.

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