The Eagles Team Up with Wal-Mart
For the first time in 28 years, The Eagles, responsible for hits such as “Hotel California” and “Desperado”, released on October 30 their new CD entitled “Long Road Out of Eden”. As reported by Nielson SoundScan, this double disc gem debuted at number one, moving 711,000 copies the first week. While this may make old and new fans rejoice at the thought of the first full-length studio album comprised of completely new material after almost 3 decades, there is a catch. “Long Road” is only available exclusively at Wal-Mart and Sam’s Club stores, Walmart.com, and the band’s personal website.
The price is low at $11.88, and the exclusive deal involved a $40 million ad campaign, in TV, radio, in store displays, and general promotion. The Eagles will also make more profit, as this CD is self-released by the band under “The Eagles Recording Co.”, their own makeshift label.
In terms of digital distribution, you can order the album in its entirety at walmart.com and eaglesband.com. “Long Road” will not be released on iTunes, because the band does not want their songs sold individually. They want to keep the integrity of the album.
This new marketing plan has helped The Eagles release the album themselves and distribute it in a new way– even though it may not be seen much outside WalMart areas. For big acts, this could become the norm in the future. A big corporate deal, though, is banishing more functions by middlemen and the record labels.
What is perhaps most surprising about the pairing of The Eagles and WalMart is that Don Henley, a long time advocate for environmental rights, has now struck a deal with a corporation that has been known for its negative press on the environment and its poor record on working conditions.
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