SoundCloud’s Uncertainty

Berlin-based streaming service SoundCloud has enabled its users to upload, record, promote, and share their original content online since it was founded by Alexander Ljung…

Spotify’s Clout

In the last four months three new streaming platforms were launched: Apple Music, Tidal, and Google Play Music. Others, among them YouTube, Deezer, and Rdio,…

The Power of False Pretense

They say that money can’t buy happiness, but it can buy likes, views, shares, or followers. From the beginning of social media, users have sought…

Apple as a Record Label

Apple unveiled  new products as usual, and this year it put out the iWatch  and a new iPhone. But its partnership with Irish rockers U2 …

Smart Artists, Smart Fans

The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers, for instance, is less preferable…

Remarketing Twitter

For more than a year, Twitter has been addressing music. Its 241m monthly users are closer now than ever before to bridging the divide between…

Music Intelligence for Sale

Information is changing the music industry; not only in the ways we consume and discover music, but as well in the ways companies are arming…

Twitter #Music

  Since being founded in March 2006, no social media outlet has done more to connect artists and fans than Twitter. The 140-character tweets have…

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…

Rebellion of the Masses

  Creativity and Music on the Internet The Internet’s growth has had a dramatic impact on the music industry.  As it became more accessible, services…

Psychographics and Fan Retention

Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…