Remarketing Twitter

For more than a year, Twitter has been addressing music. Its 241m monthly users are closer now than ever before to bridging the divide between…

Music Intelligence for Sale

Information is changing the music industry; not only in the ways we consume and discover music, but as well in the ways companies are arming…

The Hit that Broke the Mold

On December 12, 2013, Beyoncé released her fifth studio album exclusively on iTunes without any radio promotion, roadside billboards, or viral campaigning. By the end…

Lessons from Karmin

Karmin, formed in November 2009, is the platinum-selling pop/hip hop duo of Amy Heidemann and Nick Noonan, two students of Berklee College of Music. The…

The Future of Music and MIDEM

MIDEM is one of the largest conventions devoted to the state of the music industry. Hosted annually in the southern-coastal city of Cannes, France during…

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…

disenchantment and beyond

Beyond Social Media

The purpose of this article is to suggest some reasons for the failings of social media, as well as to offer suggestions for its better…

Talk To Me (Through Social Media)

Social media, in all its varieties, is making a big impact on consumer buying habits and becoming a legitimate promotional medium for businesses of every…