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Harnessing the “Harlem Shake”

Harnessing the “Harlem Shake”

Baauer’s “Harlem Shake” was the first single by an unknown artist to...

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Lessons from Karmin

Lessons from Karmin

Karmin, formed in November 2009, is the platinum-selling pop/hip hop duo of...

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The Future of Music and MIDEM

The Future of Music and MIDEM

MIDEM is one of the largest conventions devoted to the state of the music...

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Indie Artists Macklemore and Ryan Lewis

Indie Artists Macklemore and Ryan Lewis

As the Internet continues to usher in a new era of artists, rapper-producer...

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Soda Brands Tap Music Well

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving...

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Branding in the Summer

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is...

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The Anatomy of Modern Branding: Aedhmar Hynes

The Anatomy of Modern Branding: Aedhmar Hynes

Aedhmar Hynes is a world leader in new media communications. As CEO of Text...

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Beyond Social Media

Beyond Social Media

The purpose of this article is to suggest some reasons for the failings of...

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Talk To Me (Through Social Media)

Social media, in all its varieties, is making a big impact on consumer buying...