The Hint of Blockchain

One of the biggest problems the music industry faces today is knowing which labels and publishers, performers, songwriters and producers own the rights to songs…

Spotify’s Clout

In the last four months three new streaming platforms were launched: Apple Music, Tidal, and Google Play Music. Others, among them YouTube, Deezer, and Rdio,…

Smart Artists, Smart Fans

The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers, for instance, is less preferable…

Jayce Varden on PledgeMusic

Musician and businessman Jayce Varden co-founded PledgeMusic a few years ago. The company‚Äôs practice of crowdfunding is novel because it emphasizes an unprecedented customer service…

Crowdfunding’s Logic

Crowdfunding is quickly becoming a useful alternative for musicians looking to pay for the production and distribution of their albums and concert tours. As will…