The Power of Playlisting

Before the era of streaming services, Internet radio, and digital downloads, it was essential for artists to utilize a label’s resources in order to mass…

Sponsorship Lift Off

Not too long ago, recorded music sales were a dependable source of income for labels and their artists. Earnings from live music shows added substantially…

Festival Turf Wars

The album is no longer the golden child of the industry. In 2014, recorded music dropped in overall sale value by 11%, deepening its decade…

Money, Music, and Molly

The business of electronic dance music is undoubtedly booming. Worth globally $4.5 billion1, large-scale electronic dance music festivals often exemplify the industry’s increasing success. Dayglow,…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…