Your Heart on Your Sleeve

In recent years, the evolution of wearable technology has resulted in an explosion of opportunities in the digital space. Wearable devices such as Google Glass,…

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

Game Changing Data

Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum…

Apple as a Record Label

Apple unveiled  new products as usual, and this year it put out the iWatch  and a new iPhone. But its partnership with Irish rockers U2 …

Smart Artists, Smart Fans

The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers, for instance, is less preferable…

Ad Nauseam

Advertising revenue is quickly becoming critical in the music industry. This is in part because general mobile and tablet advertising income currently exceed desktop ad…

The Hit that Broke the Mold

On December 12, 2013, Beyoncé released her fifth studio album exclusively on iTunes without any radio promotion, roadside billboards, or viral campaigning. By the end…

Beats v. Spotify

As of January 21st Spotify now has a legitimate contender in the music streaming market, as Dr. Dre and Jimmy Iovine’s Beats Music steps into…

Pre-Streams and Album Releases

Signed and established artists are now offering free access to their music ahead of an official release. In particular, streaming an album before it hits…

Music’s Fizzy Logic

In July of last year, the Coca-Cola Company formalized a partnership with full service licensing company Music Dealers. The deal narrows the gap between artists…

Psychographics and Fan Retention

Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…