by

Game Changing Data

Game Changing Data

Knowledge is power. Francis Bacon knew this 400 years ago. In...

by

Apple as a Record Label

Apple as a Record Label

Apple unveiled  new products as usual, and this year it put out the iWatch ...

by

Smart Artists, Smart Fans

Smart Artists, Smart Fans

The Internet age has drastically altered the dynamics of the interaction...

by

Ad Nauseam

Ad Nauseam

Advertising revenue is quickly becoming critical in the music industry. This...

by

The Hit that Broke the Mold

The Hit that Broke the Mold

On December 12, 2013, Beyoncé released her fifth studio album exclusively on...

by

Beats v. Spotify

Beats v. Spotify

As of January 21st Spotify now has a legitimate contender in the music...

by

Pre-Streams and Album Releases

Pre-Streams and Album Releases

Signed and established artists are now offering free access to their music...

by

Music’s Fizzy Logic

Music’s Fizzy Logic

In July of last year, the Coca-Cola Company formalized a partnership with full...

by

The Anatomy of Modern Branding: Aedhmar Hynes

The Anatomy of Modern Branding:  Aedhmar Hynes

Aedhmar Hynes is a world leader in new media communications. As CEO of Text...

by

Psychographics and Fan Retention

Overview This article provides guidance on how a musician, label or any other...