The Rise of Curated Playlists

Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. However, with the unrelenting…

Keeping Track of Music Festivals

Summertime is the time of year to unwind under a 95-degree sun. For music fans especially, summertime is about enjoying music festivals. The nostalgia for…

Festival Turf Wars

The album is no longer the golden child of the industry. In 2014, recorded music dropped in overall sale value by 11%, deepening its decade…

2014: Year in Review

Records and live performances define the state of the music market. 2014 was special for two things: a consumer preference for accessing a recording with…

The Rise of EDM

Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…

therockinriofestival

The Rock in Rio Festival

Nearly two months ago, and after a ten-year hiatus, ┬áBrazil witnessed the return of the Rock In Rio Festival. The event, considered the biggest of…