Festival Turf Wars

The album is no longer the golden child of the industry. In 2014, recorded music dropped in overall sale value by 11%, deepening its decade…

The Rise of EDM

Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…