The Value of Tidal

Before celebrity hip-hop mogul and businessman Jay Z came along, WiMP and Tidal hardly made an impact on music streaming. The two services are now…

Sampling Without A License

Sampling has been controversial from the very start. Supporters of the practice argue that artists sample songs they love and build on them to create their…

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

Hi Fi Streams

Jay-Z has just launched a successful bid of $56 million to acquire Aspiro, a Swedish streaming company belonging to the larger Norwegian media conglomerate Schibsted.…

Haute Couture for the Red Carpet Star

Beyoncé in Versace; Taylor Swift in Kaufman Franco; Pharrell Williams wearing Vivienne Westwood. Musicians and fashion labels are linked far beyond the beats played on…

Apple as a Record Label

Apple unveiled  new products as usual, and this year it put out the iWatch  and a new iPhone. But its partnership with Irish rockers U2 …

Samsung Ships Out Jay-Z

True to its tagline, it looks like Samsung is intent on being “The Next Big Thing.” What better way for Samsung to establish itself as…

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…

The Voice Altering Code

Auto-Tune is the reason why some pop stars sound amazing on a record but terrible in real life. It corrects pitch in a vocal performance…