SXSW’s Anatomy

Founded in 1987, the South by Southwest Music Conference initially was introduced as a series of events highlighting both the unique location and year-round music…

Your Heart on Your Sleeve

In recent years, the evolution of wearable technology has resulted in an explosion of opportunities in the digital space. Wearable devices such as Google Glass,…

Shazam!

Music identification technology has changed the way consumers and brands interact, both by creating new ways to consume and discover content and by influencing how…

Game Changing Data

Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum…

Usurping Artistry

Artists are one of the fundamental parts of the music industry. So much so they are the chicken to the egg of the business itself;…