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The Power of False Pretense

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They say that money can’t buy happiness, but it can buy likes, views,...

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Spotify’s Time

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The music industry once again is on the tipping point of another digital...

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Music in the Twilight Zone

Music in the Twilight Zone

On March 25th, 2014 Facebook made news again. Following the nineteen billion...

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The Hit that Broke the Mold

The Hit that Broke the Mold

On December 12, 2013, Beyoncé released her fifth studio album exclusively on...

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An Update on Spotify

An Update on Spotify

Spotify began as a Swedish online music streaming application that launched in...

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Coke at the Olympics

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The Coca-Cola Company has been associated with the Olympic Games for over...

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Facebook’s IPO and the Music Industry

Facebook’s IPO and the Music Industry

Less than ten years ago, Harvard student Mark Zuckerberg developed Facebook....

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ReDigi

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The concept of going green assumes a change in behavior. For the past few...

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The Anatomy of Modern Branding: Aedhmar Hynes

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Aedhmar Hynes is a world leader in new media communications. As CEO of Text...

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Google’s Music Offensive

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Google announced a new addition to its roster of digital offerings, Google...

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