The Spell of Virtual Reality

The next frontier of a musical experience may well happen inside a specially designed virtual reality headset. Developers like Oculus, Microsoft, Samsung, and Sony are…

Spotify’s Clout

In the last four months three new streaming platforms were launched: Apple Music, Tidal, and Google Play Music. Others, among them YouTube, Deezer, and Rdio,…

The Power of False Pretense

They say that money can’t buy happiness, but it can buy likes, views, shares, or followers. From the beginning of social media, users have sought…

Spotify’s Time

The music industry once again is on the tipping point of another digital transformation, this time moving away from CD’s and downloads and into the…

Music in the Twilight Zone

On March 25th, 2014 Facebook made news again. Following the nineteen billion dollar purchase of high tech startup WhatsApp in February, Chairman and CEO Mark…

The Hit that Broke the Mold

On December 12, 2013, Beyoncé released her fifth studio album exclusively on iTunes without any radio promotion, roadside billboards, or viral campaigning. By the end…

An Update on Spotify

Spotify began as a Swedish online music streaming application that launched in Europe in October 2008. By integrating years of technology advances into their product,…

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s…

ReDigi

The concept of going green assumes a change in behavior. For the past few decades, we have become more and more educated about saving energy,…

disenchantment and beyond

Beyond Social Media

The purpose of this article is to suggest some reasons for the failings of social media, as well as to offer suggestions for its better…

Google’s Music Offensive

Google announced a new addition to its roster of digital offerings, Google Music. This long awaited service followed trials of its beta version (see MBJ,…