Berkleeā€™s Open Music Initiative

In early June Berklee announced the beginning of the Open Music Initiative (OMI), a collaboration between the Berklee Institute of Creative Entrepreneurship, the M.I.T. Media…

Your Heart on Your Sleeve

In recent years, the evolution of wearable technology has resulted in an explosion of opportunities in the digital space. Wearable devices such as Google Glass,…

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

Shazam!

Music identification technology has changed the way consumers and brands interact, both by creating new ways to consume and discover content and by influencing how…

Game Changing Data

Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum…

Remarketing Twitter

For more than a year, Twitter has been addressing music. Its 241m monthly users are closer now than ever before to bridging the divide between…

Music Intelligence for Sale

Information is changing the music industry; not only in the ways we consume and discover music, but as well in the ways companies are arming…

Understanding Crowdfunding

  Musicians, artists, and music business entrepreneurs need cash to start a project and nurture it to fruition. They are hardly unique in this respect,…