Living Up To A Brand

Artists have always struggled to make ends meet, and more so since the drop in sales of physical product, i.e. CDS, cassettes, vinyl, and VHS…

Spotify’s Time

The music industry once again is on the tipping point of another digital transformation, this time moving away from CD’s and downloads and into the…

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…

Eric Sheinkop: Brand Matchmaker

Eric Sheinkop, who is in his twenties, is the Co-Founder and CEO of Music Dealers. After a brief career in the recorded music business, following…

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s…

Music’s Fizzy Logic

In July of last year, the Coca-Cola Company formalized a partnership with full service licensing company Music Dealers. The deal narrows the gap between artists…