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Spotify’s Time

Spotify’s Time

The music industry once again is on the tipping point of another digital...

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Soda Brands Tap Music Well

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving...

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Eric Sheinkop: Brand Matchmaker

Eric Sheinkop: Brand Matchmaker

Eric Sheinkop, who is in his twenties, is the Co-Founder and CEO of Music...

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Coke at the Olympics

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over...

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Music’s Fizzy Logic

Music’s Fizzy Logic

In July of last year, the Coca-Cola Company formalized a partnership with full...