BABA & Music

On September 19th, the Alibaba Group had its Initial Public Offering, the largest in history, on the New York Stock Exchange. Alibaba quickly became the…

Ad Nauseam

Advertising revenue is quickly becoming critical in the music industry. This is in part because general mobile and tablet advertising income currently exceed desktop ad…

Music Synchs Galore

Over the past fifty years, the music industry has benefitted from a steady and increasingly lucrative stream of revenue from synchronization licensing deals.  Traditionally, the…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…