The Fall of American Idol

Last year American Idol experienced its lowest viewership since the show began, down to eight million from a peak of thirty-eight million fourteen seasons before.…

A&R in a Digital Age

A&R executives are being forced to change their game. This is in part because streaming services such as Spotify and YouTube are fragmenting the music…

A Hybrid Record Label

In February of 2014, Warner Music Group and Shazam announced that they would enter into a “strategic collaboration” in which Warner would have access to…

Remarketing Twitter

For more than a year, Twitter has been addressing music. Its 241m monthly users are closer now than ever before to bridging the divide between…