Before celebrity hip-hop mogul and businessman Jay Z came along, WiMP and Tidal hardly made an impact on music streaming. The two services are now operating under the name Tidal after Jay Z...
The Internet has been a catalyst for the democratization of creativity in art. The low-cost, high-reach communication tools it affords its users have allowed creators of all types to bring...
The Value of Tidal1
Talent, Fans, and Equity Stakes2
Artist Merchandising Made Simple3
Advertising revenue is quickly becoming critical in the music industry. This is in part because general mobile and tablet advertising income currently exceed desktop ad receipts by a factor of seven (desktop ads on their own are doing exceedingly well, showing an annual 7 per cent growth rate)....Read More
Apple and Google, the two companies that have most changed the fortunes of the music industry, are shifting their weight in preparation for the future of streaming-based music. Apple’s iTunes is facing serious challenges to its download model and considering innovation. Google’s YouTube,...Read More