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The Rise of Curated Playlists

The Rise of Curated Playlists

Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. However, with the unrelenting rise of on-demand music streaming,1 playlists are overtaking albums and artist discographies as the primary form of...

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Brands and the Future of Music

Brands and the Future of Music

Most brands need to rejuvenate themselves periodically, and this is especially true when their commerce is directed to a younger demographic. Music is a catalyst that brings youth aboard, so its value in product marketing is paramount. The marriage between the brand and the music must make sense...

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Pandora’s Inflexion Point

Pandora’s Inflexion Point

Pandora Radio, the pioneering Internet service that creates customized radio...

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Securing the Future of Live Music

Securing the Future of Live Music

The recent terrorist attack at Ariana Grande’s concert in Manchester,...

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Music’s Quantitative Methods

Music’s Quantitative Methods

Today, recommendation engines designed to curate the perfect individual...

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Live Music and Brexit’s Cliffhanger

Live Music and Brexit’s Cliffhanger

Thinking about Brexit’s fallout on the music industry has never been more...

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Managers of The World – Unite!

Managers of The World – Unite!

Managers across the world are coming together to form communities where they...

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Coca-Cola and Music: A Case Study

Coca-Cola and Music: A Case Study

Coca-Cola is taking giant steps in developing countries to harness the loyalty...

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