Social Media and the Marketing Mix

This article addresses the effective use of social media marketing. It presents best practices for leveraging the new technologies, and presents an argument against the…

Anti-Piracy’s Avant-Garde

A recent law passed by the French Lower House brings the promise of controversy and the possibility of anti-piracy legislation throughout Europe and the United…

Buzzword: Choruss

Over the past year, Jim Griffin has been working on a collective licensing plan that would allow college students across the country to download an…

In China, It’s the Year of the Google

On March 30th, Google announced the launch of a long-rumored, legal music downloading service available exclusively to mainland China. The service, called Google Music Search,…

A New Era of Digital Music

It is no surprise that the music industry has been in a state of severe tumult the past couple of decades, mostly attributable to digital…

Pandora

Pandora is an innovative interactive internet radio service created by the Music Genome Project, which in turn was created by Tim Westergren and others in…