Twitter: Day In A Life?: Trick or Tweet

Online social networking is quickly becoming a historic phenomenon. Sites like Facebook, LiveJournal, YouTube, Last.fm and MySpace are wildly popular. As the music industry tries…

Live Nation: Concert Subscriptions

Live Nation has put considerable effort behind creative promotions, hoping to stop the decline in attendance figures this year. The company began trading on the…

Avoiding the Copyright War of 2013

For all the cultural cache and tabloid-mystique of the record industry, the business boils down to one task: management of assets. Sound recording masters are…

Social Media and the Marketing Mix

This article addresses the effective use of social media marketing. It presents best practices for leveraging the new technologies, and presents an argument against the…

Anti-Piracy’s Avant-Garde

A recent law passed by the French Lower House brings the promise of controversy and the possibility of anti-piracy legislation throughout Europe and the United…

Buzzword: Choruss

Over the past year, Jim Griffin has been working on a collective licensing plan that would allow college students across the country to download an…