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Branding in the Summer

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a player and a participant in a social event, not an agent for a sale. This branding, which has been around for two decades, is now...

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Coke at the Olympics

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s Olympic theme song: an atmospheric pop anthem called “Anywhere in the World,” produced by Mark Ronson and sung by Katy B –...

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Jason Mendelson On Venture Capital

Jason Mendelson On Venture Capital

Jason Mendelson, co-founder of the venture capital firm Foundry Group,...

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Reassessing Spotify

Reassessing Spotify

The arrival of Spotify to the United States in July of 2011 brought a lot of...

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ISP Takedown Notices

ISP Takedown Notices

‘Graduated response plans’ are geared towards fighting illegal...

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Sirius XM vs. SoundExchange

Sirius XM vs. SoundExchange

On March 27th, 2012 PRNewswire reported that Sirius XM Radio filed a complaint...

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IMR’s Scoping Report

IMR’s Scoping Report

At the end of February, WIPO and its International Music Registry group (IMR)...

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Pricing Music

Pricing Music

A good pricing strategy is critical for any industry, from automobiles to...

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