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Talk To Me (Through Social Media)

Social media, in all its varieties, is making a big impact on consumer buying habits and becoming a legitimate promotional medium for businesses of every size.  Yet, traditional marketing sometimes sits uncomfortably with social media. In particular, the six elements of the classic marketing...

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Amazon In The Cloud

Amazon In The Cloud

The launch of Amazon Inc.’s new cloud drive and cloud player services has both the tech world and the music industry in a frenzy. Although it was the next logical step in music technology, experts have expressed their surprise that it was Amazon and not Apple or Google to get things going. The...

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Looking at Music – An Interview with Tom Jac...

Looking at Music – An Interview with Tom Jackson

Tom Jackson is a live music producer with an illustrious track record that...

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The Cloud: Yet Up In The Air

The Cloud: Yet Up In The Air

With all the recent activity in the digital music world, it is no surprise...

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Our Essay on Rebecca Black

Our Essay on Rebecca Black

Without dispute, Rebecca Black and the song “Friday” have taken the world...

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A Berklee Report on Music Industry Salaries

In December 2010, Peter Spellman, head of Berklee’s Career Development...

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Music and Poverty in Mexico

Music and Poverty in Mexico

Famine and colorful cd covers pave the streets of downtown Mexico City. In...

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Business Meets Talent in LA

Business Meets Talent in LA

The New Music Seminar LA is a forum for music business professionals and...

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