Before celebrity hip-hop mogul and businessman Jay Z came along, WiMP and Tidal hardly made an impact on music streaming. The two services are now operating under the name Tidal after Jay Z...
The Internet has been a catalyst for the democratization of creativity in art. The low-cost, high-reach communication tools it affords its users have allowed creators of all types to bring...
The Value of Tidal1
Talent, Fans, and Equity Stakes2
Artist Merchandising Made Simple3
New and established artists are vying for the public’s attention, and finding new ways to promote themselves. Since the release of Guitar Hero and Rock Band, especially, partnerships with video game promoters have flourished. A prime example is the recent collaboration between Avenged...Read More
With the world growing smaller and technology making music more accessible, understanding publishing on a global level is becoming increasingly crucial for songwriters and musicians. Artists such as Lady Gaga, Katy Perry, and Sarah Bareilles have multi-million dollar markets outside of the United...Read More