Music Business Journal | Berklee College of Music

Redefining the Role of Women in the Music Business in the Aftermath of #MeToo, Ke$ha and Taylor Swift All eyes were on Ke$ha at the 2018 Grammy Awards. Joined on stage by a slew of pop...

After many years of uncertainty through the digital era, the major labels are finally in a position to prosper, thanks to Spotify’s move to go public. The online music-streaming giant,...

Gender diversity in the entertainment industry has recently been a heavily discussed topic. As these issues are being brought to light, many are coming to a realization that gender...

A Force Not A Face

by The MBJ 1

Spotify’s Move Into The Public Sector

by The MBJ 2

The Urgency of Inclusion

by The MBJ 3

by Brian Reitz

The Rise of Curated Playlists

Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. However, with the unrelenting rise of on-demand music streaming,1 playlists are overtaking albums and artist discographies as the primary form of...

by P. Alhadeff and S. Cheong

Brands and the Future of Music

Most brands need to rejuvenate themselves periodically, and this is especially true when their commerce is directed to a younger demographic. Music is a catalyst that brings youth aboard, so its value in product marketing is paramount. The marriage between the brand and the music must make sense...

by Lysa Hetrick