Before celebrity hip-hop mogul and businessman Jay Z came along, WiMP and Tidal hardly made an impact on music streaming. The two services are now operating under the name Tidal after Jay Z...
The Internet has been a catalyst for the democratization of creativity in art. The low-cost, high-reach communication tools it affords its users have allowed creators of all types to bring...
The Value of Tidal1
Talent, Fans, and Equity Stakes2
Artist Merchandising Made Simple3
After the music industry was shocked in the early 2000s by the growth of piracy and file sharing, many investors were skeptical about the future of music publishing assets, worried that the value of songs would decrease significantly due to consumer’s free access to music. However, the rise of...Read More
They say that money can’t buy happiness, but it can buy likes, views, shares, or followers. From the beginning of social media, users have sought to expand their networks for professional clout, financial gain, or even bragging rights amongst friends. Social media companies have used this...Read More