Psychographics and Fan Retention

Overview This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers…

YouTube: The New Radio Star?

With the rise of online file sharing and data-streaming, copyright infringement is currently at an all time high. Now, the future of the industry finds…

Friction in Live Music

Over the last decade, there has been a shift in artists’ revenues. While recorded music sales have dropped substantially, artists are now making more money…

Live Touring in China

Concert touring in China has become a much more important outlet for artists. Popularity in a country of a billion plus population is, of course,…

Finance and The Majors: Dangerous Times

Peer-to-peer download sites, coupled with a crippling and consistent drop in physical record sales have left Universal Music Group, Sony Music Entertainment, Warner Music Group,…

Editorial May 2010

Spring is here, just in time for this latest issue of the MBJ. It is my distinct pleasure to introduce you to our current crop…

The Greening of the Music Industry

Escalating greenhouse gases and worrisome climate changes are causing more people and businesses from around the world to address old and shortsighted practices that are…