Video Game Cowboys

The NPD Group, a market research firm, recently released monthly figures detailing declining sales on consoles, accessories and video games compared to years past. Their…

Startup Call

Eric Ries’s book The Lean Startup has taken the business world by storm in the way that only books that sum up complicated ideas in…

Zumba and Music

Zumba is the remarkable story of a business that has made music the handmaiden of health and wellness worldwide. It has created a growing ecosystem…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s…