Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…

Eric Sheinkop: Brand Matchmaker

Eric Sheinkop, who is in his twenties, is the Co-Founder and CEO of Music Dealers. After a brief career in the recorded music business, following…

A Bundle of Mechanicals

Legislators have tried to adapt copyright law to new inventions since the time of piano rolls. This is because creators beg remuneration in new media.…

Holding Out For Vinyl

The U.S. Copyright Act requires that in order for a work to be entitled to copyright protection, it must be “fixed in a tangible medium…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s…

Jason Mendelson On Venture Capital

Jason Mendelson, co-founder of the venture capital firm Foundry Group, recently co-authored “Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist”(John Wiley, 2011) with…

Reassessing Spotify

The arrival of Spotify to the United States in July of 2011 brought a lot of attention – good and bad – to the newest…

ISP Takedown Notices

‘Graduated response plans’ are geared towards fighting illegal online file sharing and have been implemented over the past two and a half years in France,…

Sirius XM vs. SoundExchange

On March 27th, 2012 PRNewswire reported that Sirius XM Radio filed a complaint against SoundExchange, Inc. and American Association of Independent Music (A2IM). The complaint…

IMR’s Scoping Report

At the end of February, WIPO and its International Music Registry group (IMR) released a long-awaited “Study on the Role and Functions of the International…

Pricing Music

A good pricing strategy is critical for any industry, from automobiles to music. Even though economists and psychologists have plenty to say about prices beyond…

SXSW: The Magic Mountain

  Peregrination, defined as travel from one place to another especially on foot, is often associated with a religious experience.  Not so the South by…

Grammy Reduction

At the inaugural Grammy Award ceremony in 1959, recipients were culled from a meagre twenty-eight categories. These indicated the sociopolitical status quo under the Eisenhower…