Copyright Efficiency

It is true that in recent years technology has been challenging the entertainment industry, not only allowing a widely unauthorized circulation of copyrighted works, but…

The Rise of EDM

Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music…

Video Game Cowboys

The NPD Group, a market research firm, recently released monthly figures detailing declining sales on consoles, accessories and video games compared to years past. Their…

Startup Call

Eric Ries’s book The Lean Startup has taken the business world by storm in the way that only books that sum up complicated ideas in…

Zumba and Music

Zumba is the remarkable story of a business that has made music the handmaiden of health and wellness worldwide. It has created a growing ecosystem…

Clear Channel’s Giant Step

The largest broadcasting group for radio in the US is Clear Channel Communications, and much of its holdings are in terrestrial radio.  It recently struck…

Amanda Palmer’s Prowess

Amanda Palmer, a punk cabaret singer and one of the most productive users of social media today, has set a new record for the highest…

Soda Brands Tap Music Well

Music has become the centerpiece for global marketing campaigns involving Coca-Cola and Pepsi, two of the most valuable brands in the world today1. Both companies…

Eric Sheinkop: Brand Matchmaker

Eric Sheinkop, who is in his twenties, is the Co-Founder and CEO of Music Dealers. After a brief career in the recorded music business, following…

A Bundle of Mechanicals

Legislators have tried to adapt copyright law to new inventions since the time of piano rolls. This is because creators beg remuneration in new media.…

Holding Out For Vinyl

The U.S. Copyright Act requires that in order for a work to be entitled to copyright protection, it must be “fixed in a tangible medium…

Branding in the Summer

Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…

Coke at the Olympics

The Coca-Cola Company has been associated with the Olympic Games for over eighty years and the partnership is building momentum. The company unveiled this year’s…