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Tom Windish formed the Windish Agency in 2004 because he wanted the freedom to pursue and sign acts that he was interested in. His company now books acts like Aphex Twin, Chromeo, Hot Chip, Justice, Jose Gonzalez, and Low. The reputation he has built involves his ability to find artists that are under the radar. Windish does not view challenges such as playing to commercial radio or MTV as a problem. As a matter of fact, he does not see them as a necessity to underground indie acts. He believes booking his acts at interesting venues is a great way to get them noticed. Ballrooms and art museums may be tough to book for sound and technical reasons, but it gives fans a chance to see art and a new musician at the same time in a new, exciting setting.