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Creating A 'Fanbase'

Tagged:  •  
Authors: Kerri Mason
Source: Billboard,
Page: 10,
Date: 08/02/2008
Month: August

Full Text:

Atlantic Records has created a new application that makes it easier for fans to connect to and check up on their favorite artists. Fanbase is a program that works directly from users' desktops with an imeem music player, Meebo chat feature, and content from YouTube and Brightcove along with up-to-date tour and new release information all on a single window. This application with make it easier for fans to connect with their favorite artists through less clicking and searching around the Internet. Atlantic chose specifically to use pre-existing technologies for the application because they saw programs like Meebo's chat being much better than anything they could create themselves. The chat feature is looking to directly connect fans to each other in a better format than MySpace uses with just leaving comments. Fanbase and Atlantic hope to move to mobile content and possibly find different solutions to the CD problem and more in the future.

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