promotions

Coalition Forces

Tagged:  •    •    •    •  
Authors: Ray Waddell
Source: Billboard,
Page: 52,
Date: 09/20/2008
Month: September

Full Text:

Arenas and theaters in most small to midsize touring markets are in need of keeping their buildings filled with content. Venue Coalition is a consortium of arenas and theaters that work to keep its member's buildings under the radar of agents, promoters, and other content providers. It was created in 2006 by Neil Diamond tour producer, Jeff Apregan. Capacities of VC's buildings range from 23,500 to 4,684 seats. They help bring opportunities to these secondary markets that would not usually be considered for such tours, shows, and events. Information sharing is key in what VC provides to agents and promoters. VC provides a routing grid as well as historical and technical data for each venue. They are about identifying who's working, when, where, how much, who the decision-maker is and what the odds are of them coming to their facilities.

A reason to believe

Tagged:  •  
Authors: Ed Christman
Source: Billboard,
Page: 12,
Date: 04/19/2008
Month: April

Full Text:

As people start to talk more and more about the death of the CD, Record stores have a new idea to gain back some ground. On April 19th 2008, it will be the first every "Record Store Day". At participating stores there will be offerings of free promotional goods like CD's and vinyl. There will also be performances and meet and greets by artist like Metllica and Regina Spektor. This is a way to try and bring old and new generations together to experience what a Record store really is.
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