Month: June

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Columbia Records wanted to make sure that the new single "Hammerhead" by The Offspring was successfully reaching as many radio DJs and station programmers as possible. So rather than send out CDs, which would probably get lost in a pile of others, the label used eNotes to e-mail the single directly to the desktops of their targets. The result was the single being #9 on the airplay chart of Radio & Records for active-rock, according to Billboard. eNotes sends an email with a streaming version of the song and gives the recipient the option to download the tune from a secure digital courier service. This multimedia advertisement gives labels the ability to track results on how many and how downloads the single. The company also targeted over 1,200 DJs, station programmers, and decision makers at rock stations for The Offspring's track. An e-mail also saves money and is eco-friendlier than shipping out physical CDs to radio stations.

Month: October

Full Text:

Casino proves to be a goldmine for touring. With more casinos being built and their new concert facilities that draw a broad range of fans and tops acts it is becoming the primary type of concert arena for some touring acts.