Month: August

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Atlantic Records has created a new application that makes it easier for fans to connect to and check up on their favorite artists. Fanbase is a program that works directly from users' desktops with an imeem music player, Meebo chat feature, and content from YouTube and Brightcove along with up-to-date tour and new release information all on a single window. This application with make it easier for fans to connect with their favorite artists through less clicking and searching around the Internet. Atlantic chose specifically to use pre-existing technologies for the application because they saw programs like Meebo's chat being much better than anything they could create themselves. The chat feature is looking to directly connect fans to each other in a better format than MySpace uses with just leaving comments. Fanbase and Atlantic hope to move to mobile content and possibly find different solutions to the CD problem and more in the future.

Month: June

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TopSpin is a new company emerging with an online service that looks to revolutionize the way bands manage themselves and become noticed. TopSpin Manager is a website with several technological tools that are perfect for up-and-coming artists to manage their careers with. The idea is that artists can use these tools on their own website to improve their careers and abilities to increase their fanbase and get noticed. The site includes: - A content management system that hosts music, photos, video, etc and a rights management interface that allows the artist to decide how their music will be made available. Includes a commerce engine to take care of sales and orders with abilities to set prices and usages (some songs can be given away, expire of set period of time, or only made available to fan club members). - Fan management system that collects emails and organizes demographic information on fans like age, location, how many times music or video is streamed, sales history, music sharing, etc. - Product creation tool that lets artists develop their our content like membership subcriptions, ticket and track products, email offers, and other ways to offer their catalog to fans. - Reporting feature that tracks site visits, song streams and downloads with user detail all with customized charts.

Month: June

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Promoters for concert venues around the country are looking for new and innovative ways to market and sell their shows. While concertgoers still turn to TV, radio, and print advertisements to get their information on upcoming events, websites and email are becoming increasingly more vital to reaching consumers for these venues. A main reason people do not attend shows is because they do not know about it, so making people aware is the first step to selling a ticket. Email lists are an obvious and very popular method. Venues have started to upload 30-second to minute-long videos to their websites. Many have created Facebook and MySpace pages and on other social networking sites. Madison Square Garden is looking to create their own online social-networking site. Along with the MSG, it would serve for other venues under MSG Entertainment like Radio City Music Hall, WaMu Theater at MSG, Beacon Theatre, and Chicago Theatre. The concept behind the site will be to connect concertgoers so they can talk before events, during events, and post after an event has taken place posting photos or sharing information on how and where to get tickets. Ticketmaster is helping arenas in the mobile area by providing text messaging alerts to consumers.