Month: August

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As the future looms for Ticketmaster, the industry is watching closely to see what moves they will make to continue success after Live Nation leaves and goes from being their #1 provider of income to their #1 competitor. While Ticketmaster remains the top event entertainment website, they will have to deal with Live Nation becoming active in primary, secondary, fan club, VIP, presale and other developing ticket markets through its own website. Ticketmaster has responded with making some deals, including its purchase of secondary ticket vendor TicketsNow, which is helping them capitalize on a small, yet flourishing sector of the ticket market. While executives of Ticketmaster say they will never count out becoming a risk-taking company and look to make artist-exclusive deals and become a promoter, they say their primary source of revenue will still from ticket service charges. They are confident that their core strengths as a company will continue to bring them success in a competitive market.

Month: July

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Live Nation has recently added more artists to its 360-deal repertoire. They inked a deal with Shakira that guarantees tours, merchandising, and recording rights, reportedly worth between $70m and $100m. She still has two albums and a greatest hits compilation owed to her current label, Sony BMG. Live Nation also signed Nickelback to a deal worth around $60m. This includes 12 artist rights such as touring, tour sponsorship, tour merchandise, tour VIP/travel packages, secondary ticketing, recorded music, clothing, licensing, and other retail merchandise. The group still has two albums left on its contract with Roadrunner Records. All of this is taking place after executive Michael Cohl resigned. This was apparently due to Cohl wanting to rapidly increase the number of these types of deals while chief executive Michael Rapino was in favor of a slower approach to the signings. Live Nation recently acquired the Main Square Festival in Arras, France. This brings the company's total of festivals around to 30.

Month: May

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Online advertising is the way of the future as far as concert promotion goes. 80% of all tickets purchased on Ticketmaster are done so online, yet concert promoters are only spending 2% of their total marketing budgets on online advertising for their shows. Live Nation is looking to give local concert promoters more bang for their advertising buck with their new service, eFan Finder. eFan Finder is a free reporting and tracking tool that is offered to local promoters of Live Nation events and is geared towards making advertising on the Internet more effective. It uses AdBrite, an Internet ad network, to customize ad campaigns. Promoters can enter in a demographic, city, and genre of music into the system and that will create an advertising profile that determines anything from which sites to place ads on to how big or what color the ad should be. This way, AdBrite places the ads for concerts on sites only fans from the event's city will see, giving promoters a break from paying high per-impression fees. The service also tracks how effective each ad is through impressions and click-throughs. When Live Nation launches their ticketing service, they will be able to see how many tickets are directly purchased as a result of the ads as well. Promoters can take ads off certain sites to put more on other sites that are getting higher response rates and traffic. Live Nation is using the service for its own online advertising, and has since increased its online advertising spending to 10% They plan on making the service available for national tours in the near future. The remaining question is how to make this service better for less tech-savvy fans and in areas where there are less Internet users.

Month: April

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Live Nation has taken on Madonna, U2, and now Jay-Z under their 360 deal model.Though not many details have been told, each deal has been worth over a 100 million dollars. As Live Nation prepares to announce more artist's that will be added to their roster, investors are looking ahead as stock begins to rise.

Month: February

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Live Nation has partnered with Citi to connect with more people through their marketing and distribution.This deal make Citi the "official credit card partner" of Live Nation. Having the two companies working together will hopefully help sell tickets to more fans, not only in VIP seating but in all parts of a venue.

Month: October

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The Madonna deal will test a new Artist Nation platform. The profitability of the Live Nation/Madonna 10-year deal depends on how well company can capiltalize on the depth, global breadth and, perhaps most important, length of the deal.

Month: October

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Madonna's supposed all-encompassing $120 million deal with Live Nation would put Live Nation in the artist career business, but the profit margin could be slim.