Promotion Wars

Authors: Ray Waddell
Source: Billboard,
Page: 6,
Date: 03/08/2008
Month: March

Full Text:

AEG Live, the world's second largest promoter, gets set to take on Live Nation with two big acquisitions. The deal will create a partnership between live entertainment group AEG Live and Ticketmaster and Fuse TV. With Live Nation departing from Ticketmaster at the start of 2009 and launching its own ticketing operation, AEG will now have the largest ticketing company in the world. Fuse TV, which is currently MTV's only main competition, gives AEG Live what Live Nation does not have: Cable Television media. AEG Live now has multimedia, ticketing, a music channel, merchandising, artist management, a plethora of venues, a bug digital presence, and tour promotion/production.

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